Do you have a smashing team and a steaming innovative business concept? Has your prototype shown your product is so hot that your first customers simply can’t get enough of it? Are you ready, willing and able to tell the world about your great vision and start shifting and disrupting big time?
3Challenge is looking to accelerate your HOT BUSINESS SEED! All you need to do is apply no later than 31 May and join in the race for our big prizes!



3Challenge is a mentor-led entrepreneurship tournament for innovative business ideas, organized by the biggest entrepreneurship club in Bulgaria – Start It Smart. The purpose of the competition is to show how one idea can evolve within 6 months from just an idea to a sustainable and working business. The competition is divided in 3 stages (Idea, Seed and Grow) which are held 3 months from one another. Currently, our Seed stage application window is open.


  • Formed Team – do you have ALL necessary people/roles for the project?
  • Clear Vision – is your business innovative? Are you able to clearly stage your vision, mission and purpose based on a rigorous customer development process?
  • Business Model – do you have a clear idea of how you are going to make money? Do you have the necessary sales infrastructure?
  • Traction – do you have a validated MVP (prototype) based on tests/sales to REAL customers? (sales will be considered a big advantage!)


    Up to 35 years old


    June 07, 2013


    We are looking for 3 teams to join our 3Challenge Idea winners and compete for our great prizes! They will make a 10-minute pitch in front of a startup and investment audience and jury in betahaus|sofia on 23.06.2013.
    3 out of all 9 presenting teams will continue to the last stage of 3Challenge – Grow.

    Start It Smart & Season 4 Participants



    If you have any questions regarding this stage, please contact us.