3Challenge is a project of Start It Smart which is an entrepreneurship club created to spread and develop the entrepreneurial way of thinking, while supporting young people to start their own business.
Start It Smart is an entrepreneurship club founded in 2009 by five fellow students at the Sofia University “St. Kliment Ohridski”. At that time they were confronted with the difficulties of starting their own businesses which lead to the conscious need of creating a community of peers with the same interests and problems with whom to share their experience and learn from one another. A couple of months later they organized a pitching competition for innovative business projects which quickly grew to a national level and later formed the 3Challenge accelerator program. Their activity also grew by a series of inspiring events targeted at the Bulgarian entrepreneurship ecosystem. Today more than a hundred people had been part of the team of Start It Smart and have transformed it into one of the leading start-up organization on a national and European level.